inquiry, discovery, insight

About Us

Ruth Sando, Ph.D., Principal

Ruth holds a Ph.D. in anthropology from the University of Hawaii and has both domestic and international research experience. She started her corporate career in the financial services industry and worked in some of the largest companies in that industry before forming Sando and Associates. Her years in that industry led to hands-on expertise in applying innovative research methods to high-impact problems. Her experience in work processes, organizational change and strategy development continues to inform her work with clients.

From 2000 to 2006, she was an adjunct professor at George Mason University in Fairfax, Virginia, where she taught qualitative research methods in the School of Public Policy.

She is currently on the boards of the Washington Association of Professional Anthropologists, the DC chapter of QRCA (Qualitative Research Consultants Association) and is a professional member of the AMA Market Research SIG. She is also a fellow of the Society for Applied Anthropology.

Recently Ruth joined the board of the Citizens for Civil Discourse, a non-profit non-partisan advocacy organization dedicated to voter privacy issues.  The organization operates the National Political Do Not Call Registry and promotes legislation controlling political robocalls.  Information about this worthwhile grassroots effort can be found at http://www.stoppoliticalcalls.org

Affiliated Partners

Sando and Associates works with affiliates around the country that provide a range of expertise, including video specialists, social scientists, designers, experienced organization change agents, and others. Since 1999, we have been affiliated with Barbara Perry Associates on numerous projects in a variety of industries.